Most service companies suck.

Sorry.

It’s the truth.

We are tired of paying for the privilege of doing the job, for those we hired to do the job.

We are tired of excuses.

We don’t want to supervise your work.

We don’t want to source and pick up materials.

We are tired of needing to hire someone else to fix what you messed up.

When we call your voicemail, it is full.

But it doesn’t matter because you don’t return calls anyway.

Please don’t blow me off because you’re “too busy.”

If you have so much work that you don’t need my business, then tell me that.

Be honest.

We may not like the answer, but we can respect the honesty.

Reputation is a powerful thing.

When you become known for sucking, you will one day scratch your head and wonder why the competition is kicking your butt.

If you are great at what you do and committed to delivering a world-class experience, then dream big and dominate.

In any kind of service business, you can leapfrog the competition by doing a few simple things.

I said simple.

Not easy.

1. Respond quickly.

2. Show up on time.

3. Do what you said you would do, the way you said you would do it.

4. Be respectful of people and property.

5. Don’t make the customer chase you.

Do these things and you will own your market.

As for those content on mastering mediocrity, perhaps it’s time to consider another career.

Mediocrity has little to do with what you do and everything to do with who you are.

Creating a dominating customer experience is an extension of who you have become and what you believe.

It’s a mirror image of what you expect from others and the standard you hold yourself to.

It is evident that you are focused on building people and a culture that grows the collective talents, gifts, and abilities of those on the team.

You foster an environment where leaders model excellence. You don’t tell people what to do, you show them what it looks like.

If you want to scale your business and reach new heights, simply focus on executing with excellence happening on every job and building a team of quality people who are willing to do the same.

In my corporate life, I was blessed to be one of two non-family executives in a family business that we grew to over two billion dollars annually.

Two guiding principles helped make that happen:

1. You are only as good as your last job.

2. Your business will only grow to the level of your ability to lead and grow the people on the team.

That’s it.

Simple but not easy.

Now, go dream big and dominate this week.

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