No Gnats

Low-payoff activities are like gnats.

Flying around you constantly.

Distracting you.

Annoying you.

Serving no purpose.

In business and in life, there are gnats all around.

Things that demand your attention.

Bugging you.

Fake work.

Busyness.

Low-priority stuff.

Keeping you from your real work.

The work that matters.

Work that yields the highest returns.

Today, focus on what’s most important.

What drives progress.

What rewards you.

What serves others well.

The gnats will always be there.

Buzzing.

Swarming.

Nagging.

Ignore them.

See how many go away on their own.

Delegate the rest.

Your highest payoff activities deserve your best work.

Do that.

You win.

And so do the people you serve.

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Kevin D. Brown is a branding and culture expert. He’s an award-winning motivational speaker, bestselling author, and the creator of The Hero Effect®. Follow him on LinkedIn, Instagram, Facebook, and Twitter.