Think Inside the Box: How Heroes Transform the Ordinary

Oct 22, 2019

Kevin Brown

Award-winning motivational speaker
& best-selling author

Image Alt Text

In my neighborhood, the kids lived for the day when someone bought a washer, dryer, or refrigerator so we could play with and decorate the box that the appliance came in. Limited only by the boundaries of our imagination, that box represented anything we wanted it to be: a race car, an army fort, a spaceship. We would decorate the box. Our imagination would transport us from where we were to someplace better. Someplace new.

Image Alt Text

Then, we grew up. We begin pruning that kid out of our life, stunting our creativity, and leaving ourselves inside the box that we live and do business in.

The older we got, the more confined, conformed, and defined we became by the box we were living in.

The box is nothing more than the rules of the game. It’s the policies, procedures, systems, and people that make up our world. Every arena of endeavor has its rules: a box where the players reside and the game is played. For some, it’s a field or a court. For others, an office or a cube. For some, it’s their home or the open road.

Image Alt Text

Regardless of the box, heroes show up every day, limited only by their imagination. They decorate their box. They paint with broad strokes of talent and ability to create a masterpiece on the canvas of their life. They play the same game as everyone else, but when they show up to do what they do, it looks special. It looks different than the game everyone else is playing, even though they are subject to the same rules as everyone else.

Heroes don’t conform to the box, instead they transform the box.

They bend, shape, twist, and color the box in a way that makes it into something new. The box becomes a canvas upon which to paint their next masterpiece.

Image Alt Text

Heroes live by the rules but maintain their imagination and creativity to transform their ordinary, mundane box into a brilliant, fun, productive use of the box that they have been given.

What box are you living in that is restricting your creativity and growth?

Maybe it is time for you to take the box that you are living in and transform it!


Image Alt Text

This post includes excerpts from Kevin’s newest book The Hero Effect®: Being Your Best When it Matters the Most!

The Hero Effect® is a personal revelation that also holds profound implications for business. It’s an insightful narrative that challenges conventional thinking and reveals a brand-new paradigm in the world of everyday heroes. After reading, your team will be motivated to reach beyond what is required and do something remarkable! This book is designed to help individuals and organizations achieve greater results by eliminating “ordinary" thinking and mastering the habit of excellence.

Purchase Your Copy Here.


Photo credits (in order of appearance): Antoine Petitteville on Unsplash, Pixabay on Pexels, Chuttersnap on Unsplash, and Antoine Petitteville on Unsplash

Recent Blogs

Sep 04, 2025

10 Lessons on Winning: #8 You Are the Competition — You Are Only as Good as Your Last Performance

I was blessed to have a great corporate career. I came from the franchise world, and the last 20 years of my career I was in disaster restoration. A good fit for someone who had created many disasters and was in need of restoration. And redemption. I worked my way to the c-suite in a […]

May 15, 2025

10 Lessons on Winning: #7 How You Win Matters

After a short hiatus, I’m back this week with another installment in our series on winning. Back in the day, I was a little league baseballer. I played shortstop. And I was good too. They called me “hoover” because I could vacuum up any ball hit my way. I was also good with the bat. […]

Apr 04, 2025

10 Lessons on Winning: #6 There’s Always Another Level

No matter how successful or accomplished you are, there is always another level. In business. In sports. In life. Your big, crazy, monster goal is someone else’s minimum standard to play the game. You make a million this year. Others might say that was a good month. Make a billion. Then there’s Elon, Bezos, and […]

1 2 3 40
SEE ALL
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram